Customer experience in online financial services
نویسندگان
چکیده
منابع مشابه
Collaborative Customer Management in Financial Services Alliances
The integration of the financial services industry and many financial services companies’ focus on core competencies have led to the emergence of financial services alliances. These alliances face a variety of challenges regarding an integrated approach to customer relationship management (CRM) by the partner companies. In this paper we describe the challenges derived from an analysis of five f...
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ژورنال
عنوان ژورنال: Journal of Service Management
سال: 2011
ISSN: 1757-5818
DOI: 10.1108/09564231111136863